Los viajeros que buscan los boletos aéreos más económicos deben recordar que la clave está en comprar en el momento justo.
Los precios de los pasajes son más altos durante los fines de semana, en promedio, según las agencias de viajes en línea, los rastreadores de tarifas y los ejecutivos de precios de las aerolíneas.
¿Cuál es el mejor día para comprar? Los expertos han dicho por mucho tiempo que el martes es el día en que aparecen más ofertas, y es cierto. Un análisis de tarifas domésticas muestra que el miércoles también es un buen día para encontrar rebajas, y a veces mejores.
Aunque los precios fluctúan con frecuencia y los altibajos de los precios de las aerolíneas pueden frustrar y enojar a los consumidores, los boletos de hecho siguen un ciclo durante la semana. Muchas ofertas, descuentos de 15% a 25% en general, se lanzan los lunes por la noche.
Hace unos días, un pasaje de Chicago a Atlanta ida y vuelta para viajar en abril costaba $209 el martes y el miércoles en American y Delta, pero luego subió a $301 durante los cuatro días siguientes. Al llegar el martes siguiente, el precio bajó a $219 en ambas aerolíneas para el itinerario del 8 al 15 de abril. Para el viernes salía $307 tanto en American como en Delta. El martes de la semana pasada, la tarifa había bajado a $229.
Bob Harrell, un consultor de tarifas que sigue los precios de los boletos desde hace años, estudió todos los precios de las aerolíneas durante 90 días y descubrió que el lunes era el día en el que había más cambios de tarifas, seguido del jueves.
Cuando las aerolíneas quieren poner en efecto un aumento de tarifas, a menudo subiendo sus precios básicos en todos los pasajes en $5 o $10, usualmente lo hacen el jueves por la noche, luego ven si los competidores siguen sus pasos y si las tarifas más altas se mantienen durante el fin de semana. Si los rivales dan marcha atrás, los precios pueden ser reducidos el lunes por la mañana.
Además, las aerolíneas no administran su inventario de forma tan activa los fines de semana, así que si los asientos baratos se venden en algunos vuelos, los precios suben automáticamente. Los analistas de tarifas pueden decidir más adelante ofrecer más asientos a precios más baratos, pero no hasta que vuelven a la oficina el lunes, según ejecutivos de precios de aerolíneas.
Así que un boleto puede costar $199 ciertos días y $499 otros días incluso meses antes de un vuelo.
“Hay mucho método, mucha racionalidad detrás de las medidas de las aerolíneas”, indicó un ejecutivo del sitio web de viajes Expedia. “Pero para los consumidores, parece una locura”.
Rick Seaney, presidente ejecutivo de FareCompare.com, estudió tres años de precios de aerolíneas y concluyó que el martes a las 3 p.m. (hora del Este) era el mejor momento para comprar. “En ese momento, el mercado ofrece la mayor cantidad de asientos más baratos”, indicó.
Una revisión diaria de tarifas en 10 mercados diferentes durante dos semanas recientes mostró que, en promedio, los precios más bajos a menudo se ofrecían a mitad de semana, mientras que los fines de semana los precios subían.
Sin dudas, los precios en muchos mercados no siguen el patrón y pueden tener alteraciones notorias. Pero muchos sí parecen seguir un ciclo semanal.
Las aerolíneas afirman que los fines de semana son los días en que se compran menos boletos, y los vendedores de pasajes sostienen que son los más costosos. Orbitz.com indicó que su pasaje promedio vendido un sábado fue de $791 el año pasado, según todos los boletos nacionales e internacionales que vendió. Eso fue 7% más alto que el precio promedio de los viernes.
Expedia, Travelocity y Orbitz afirman que el día en que venden más boletos en línea es el martes y el más tranquilo es el sábado.
Fuente: The Wall Street Journal
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